National Girls Hockey Elite Converge on Monroe County, Anticipated to Generate Over $10 Million in Economic Impact
ROCHESTER, NY – [October 31, 2025] – Monroe County is preparing for an influx of top-tier athletic talent as it once again welcomes the Premier Ice Prospects ROC City Girls Fest. This year’s iteration solidifies the region’s status as a premier hockey destination, mobilizing an anticipated 9,000 attendees and featuring a field of 166 teams competing across 15 highly competitive divisions. The national showcase will utilize top facilities county-wide, including the renowned Tim Hortons Iceplex.
Spanning two weekends—October 31st–November 2nd and November 7th–9th, 2025—the Premier Ice Prospects ROC City Girls Fest draws female players from coast to coast, confirming its standing as the largest girls’ hockey tournament in the country. This competition is more than just a tournament; it is a critical platform showcasing the dedication and talent of the future of women’s hockey.
“We’re excited to bring the ROC City Girls Fest back to Rochester for another year,” said Brian Oliver, Tournament Director. “The city’s rich hockey tradition and strong support for girls’ hockey make it the perfect place to showcase this incredible sport on a national level.”
“What we are seeing with girls’ hockey is a movement, not just a trend. Tim Hortons Iceplex is proud to be a hub for this energy in the Northeast,” said Chris Woodworth, Executive Director of Tim Hortons Iceplex. “We view our partnership with Premier Ice Prospects as essential to delivering a truly elite experience. Hosting the ROC City Girls Fest validates the hard work of these young women, and we are thrilled to witness such incredible athletic achievement right here in our facility.”
Economic Impact: An Investment in Tourism
The tournament’s powerful effect extends directly into the local economy. Bringing in thousands of out-of-town participants, the event guarantees significant activity across the hospitality sector.
“The ROC City Girls Fest is a perfect example of the power of sports tourism to impact our local economy,” said Don Jeffries, President & CEO, Visit Rochester. “The tourism and hospitality industry generates more than $1.5 billion in economic impact, and events like ROC City Girls Fest play an integral role in the strength of this industry. We are thrilled to welcome thousands of youth athletes and their families to Rochester for this event. While here for the competition, these visitors will stay in local hotels, dine at local restaurants, shop locally and further contribute to the economic impact of tourism.”
Based on the Destinations International Economic Impact Calculator, it is estimated that the ROC City Girls Fest will inject a total economic impact of over $10 million for Monroe County.
Premier Ice Prospects ROC City Girls Fest
When: October 31st–November 2nd and November 7th–9th, 2025
Event Headquarters: Tim Hortons Iceplex 2700 Brighton Henrietta Townline Road Rochester, NY 14623
Full Event Information: roc-city-girls-fest.premiericeprospects.com/details
Media Contact: Brian Oliver, brian@premiericeprospects.com
ABOUT PREMIER ICE PROSPECTS
Premier Ice Prospects was created with a passion and focus to provide female players the most Premier experiences and exposure opportunities. Director of Girls’ Hockey, Kathy Pippy and her team have worked with hundreds of NCAA D1 and US & Canadian National team players over the past 15 years. Their passionate leadership, along with the best relationships in the game, will continue to guide the current and future prospects to the next level.