New York's Premier ice sports & Entertainment Venue

Maximize your brand exposure at Tim Hortons Iceplex, a dynamic venue attracting a diverse audience for sports, events, and community initiatives.

ELEVATE YOUR BRAND

Explore Tim Hortons Iceplex sponsorship opportunities to elevate your brand with high-impact, local sports marketing in Rochester, NY. As New York’s premier ice sports and entertainment venue and a 501(c)(3) non-profit, we welcome over 1.5 million visitors annually. Reach engaged families, athletes, and fans through arena signage, digital placements, event partnerships, and program branding—backed by measurable exposure and community impact.

Tim Hortons Iceplex is a dynamic, multi-rink destination for hockey, figure skating, leagues, tournaments, and special events. Our audience is 92% local and 8% out-of-market, generating sustained brand exposure year-round.

Our partnerships team builds tailored advertising packages for businesses of all sizes—focused on increasing brand awareness and driving real results.

CUSTOMER SNAPSHOT

HOUSEHOLD INCOME
  • <$24,999

    0%
  • $25,000-$49,999

    0%
  • $50,000-$99,000

    0%
  • $100K-$149,999

    0%
  • $150,000+

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EDUCATION
  • High School Graduate Or Below

    0%
  • College/Associate Degree

    0%
  • BACHELOR DEGREE

    0%
  • ADVANCED DEGREE

    0%
AGE
  • 0-18

    0%
  • 18-24

    0%
  • 25-34

    0%
  • 45-54

    0%
  • 55-65

    0%
  • 65+

    0%
DWELL TIME
  • 0-59 Minutes

    0%
  • 60-89 Minutes

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  • 90-134 Minutes

    0%
  • 135+ Minutes

    0%

SPORTS TOURISM

Tim Hortons Iceplex plays a vital role in driving sports tourism and economic development in Monroe County. As a premier multi-rink facility, it attracts regional, national, and international hockey tournaments, figure skating events, and training camps year-round. These events bring thousands of athletes, families, and spectators to the area, generating significant revenue for local hotels, restaurants, and businesses. The Iceplex not only serves as a powerful economic engine, supporting jobs and contributing millions annually to the local economy, but also puts Monroe County on the map as a premier sports destination.

TOURNAMENTS & EVENTS

We host numerous special events annually, including 20+ large-scale, multi-day ice hockey tournaments taking place over 60 days.

OUT OF TOWN TEAMS

Annually, our ice hockey tournaments are attended by more than 725 out-of-town teams, who stay in the area for multiple days.

OUT OF TOWN VISITORS

Each year, more than 37,750 out-of-town visitors travel to Rochester for our ice hockey tournaments, staying at least two nights and three days. In between games, they have free time to explore—seeking dining, entertainment, and shopping throughout the community.

ECONOMIC IMPACT

Annually, our hockey tournaments contribute approximately $35 million in economic impact to Monroe County. In total, our organization delivers an overall annual economic impact estimated between $60 and $80 million.

ROOM NIGHTS GENERATED

Annually, our out-of-town guests account for over 33,000+ hotel room nights throughout Monroe County.

FOOD & BEVERAGE SPEND

Each year, our out-of-town visitors contribute an estimated $6.75 million to Rochester’s vibrant food and beverage scene, supporting local restaurants, bars, and establishments.

RETAIL & SHOPPING

During their stays in Rochester, our out-of-town visitors spend an estimated $3.8 million annually at local shops and malls.

RECREATION

Monroe County and it's close proximity to the Finger Lakes Region makes our area a fantastic recreational destination. From our parks, ski resorts, to beverage trails, these customers spend $1.9 million while in town for tournaments.

ADVERTISING OPPORTUNITIES

Our dedicated partnership team collaborates with businesses of all sizes to connect you with our passionate audience. Through strategic advertising opportunities, we help your brand stand out and build lasting visibility.

From arena signage to digital campaigns, we offer customizable solutions designed to align seamlessly with your marketing goals. Partner with us today and put your brand at the center of the action.

Facility-Schedule

SIGNAGE

Rink Banners

Window Decals

Lobby Backlit  

Wall Wraps

Lobby Standoffs

Kids wearing hockey gear and holding sticks during Hockey 101 lessons at Tim Hortons Iceplex Rochester NY

PROGRAM BRANDING

Never Ever League

Timbits Hockey 101

Skating 101

I-League

Iceplex Adult Hockey League

Interior Digital Signage

Digital

Facility Wide Digital Ads

Locker Room Digital Ads 

Social Channel Integration

Email Marketing Inclusion

Electronic Ticket Ads

concerts-tim-hortons-iceplex

EXPERIENTIAL

Custom Promotional Giveaways

Sampling & Display

Tabling Events

In-House Audio Ads